Purpose

The main purpose of this study was to compare the websites of Iranian medical academic libraries from the perspective of SEO components or visibility in Google, in addition to identifying the differences between SEO rules in the two general search engines of Google and Watson Smart.

Design/methodology/approach

The present study is of a practical study with webometric method and a cross-sectional descriptive-analytical approach. To achieve the purpose of this article, first a researcher-made checklist or checklist derived from the common components of Google SEO agreed between the two tools “SEO Site Check-up” and “SEO p timer” were designed, then members of the research sample were reviewed and compared based on the said checklist (analytical survey). Other components of Google SEO were obtained by documentation method (without online SEO analysis tools), and the research sample was compared according to them too, (Descriptive survey).

Findings

Iranian medical academic libraries often are under-visited and under-used because few libraries are sufficiently active and strategic in search engine optimization. Library administrators can achieve worth information about their organizations via a good managed SEO program that ensures websites and digital object metadata are comprehensible and usable by search engine crawlers.

Originality

Most of the existing studies on SEO have been confined to popular literature, outside of scholarly academic research in library and information science. Also, few studies have been done on library SEO in Iran, So, this study compared analysis of Iranian Medical Academic libraries website from the perspective of components affecting Google SEO.

中文翻译：

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伊朗医学高校图书馆网站基于Google SEO组件的比较分析

目的

这项研究的主要目的是从SEO组件或Google的可见性角度比较伊朗医学学术图书馆的网站，此外还要确定Google和Watson Smart这两个通用搜索引擎中SEO规则之间的差异。

设计/方法/方法

本研究是利用卷尺法和横截面描述性分析方法的实践研究。为了达到本文的目的，首先设计了由研究人员制作的清单或从Google SEO的通用组件派生的清单，这两个工具是在“ SEO网站检查”和“ SEO p计时器”这两个工具之间达成一致的，然后设计了研究成员根据所述清单检查样本并进行比较（分析调查）。Google SEO的其他组件是通过文档方法获得的（没有在线SEO分析工具），并且根据它们也比较了研究样本（描述性调查）。

发现

由于很少有图书馆在搜索引擎优化方面具有足够的积极性和战略性，因此伊朗医学学术图书馆经常被人为利用不足和利用不足。图书馆管理员可以通过良好的托管SEO程序来获取有关其组织的有价值的信息，该程序可以确保网站和数字对象元数据可被搜索引擎抓取工具理解和使用。

独创性

除了图书馆和信息科学方面的学术研究之外，现有的大多数关于SEO的研究都局限于流行文学。另外，针对伊朗图书馆SEO的研究很少，因此，本研究从影响Google SEO的组件角度比较了伊朗医学科学院图书馆网站的分析。