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Craft beverage tourism development: The contributions of social capital
Journal of Destination Marketing & Management ( IF 7.158 ) Pub Date : 2021-04-07 , DOI: 10.1016/j.jdmm.2021.100599
Whitney Knollenberg , Claudia Gil Arroyo , Carla Barbieri , Kathryn Boys

This study investigates the role that social capital plays in synergizing two growing components of economic development for many communities - the tourism and craft beverage industries. By focusing on an emerging craft beverage tourism destination, Wake County in North Carolina (United States), this study illustrates the economic development outcomes that can be generated by craft beverage tourism and the forms of social capital needed to establish and sustain this type of niche tourism. Thematic analysis of semi-structured interviews with 30 stakeholders revealed that craft beverage tourism contributes to economic development outcomes such as: (1) community capacity, (2) firm and industry capacity, (3) entrepreneurial activity, and (4) innovative infrastructure. Both bridging and bonding social capital supported these outcomes in the forms of (1) collaboration among stakeholders, (2) support for new members of the industry, (3) craft beverage stakeholders' involvement with the community, and (4) creation of a craft beverage destination. Results indicate that bonding social capital is a crucial resource for establishing and sustaining Wake County's craft beverage industry and its development as a craft beverage destination. However, there is only limited utilization of bridging social capital in efforts to advance craft beverage tourism development. Collectively, these findings outline the economic development benefits of craft beverage tourism and the social capital resources needed to achieve those benefits. These insights can facilitate the development of CBT products.



中文翻译:

工艺饮料旅游业的发展:社会资本的贡献

这项研究调查了社会资本在使许多社区的经济发展的两个增长组成部分-旅游业和手工艺饮料业-相互协作中所起的作用。通过重点研究新兴的工艺饮料旅游目的地,美国北卡罗来纳州的韦克县,这项研究说明了工艺饮料旅游可以产生的经济发展成果以及建立和维持这种利基市场所需的社会资本形式。旅游。对与30个利益相关者进行的半结构式访谈的主题分析显示,工艺饮料旅游业为经济发展做出了贡献,例如:(1)社区能力,(2)企业和行业能力,(3)创业活动和(4)创新基础设施。桥接和结合社会资本都以以下形式支持这些结果:(1)利益相关者之间的合作;(2)支持行业的新成员;(3)工艺饮料利益相关者与社区的参与;以及(4)建立一个工艺饮料的目的地。结果表明,结合社会资本是建立和维持维克县工艺饮料产业及其发展为工艺饮料目的地的关键资源。然而,在促进手工饮料旅游业发展的努力中,只有有限的利用桥接社会资本的手段。这些发现共同概述了手工饮料旅游业的经济发展收益以及实现这些收益所需的社会资本资源。这些见解可以促进CBT产品的开发。

更新日期:2021-04-08
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