Even as women's roles have expanded substantially beyond traditional sex stereotypes, women are still commonly portrayed as uncomplaining caregivers, long‐suffering intimate partners and in control of family matters, all while maintaining a sexualised femininity. Nowhere are these stereotypes and expectations more apparent than for mothers. However, some social media are exploiting mothers by inappropriately offering alcohol consumption as a solution to the challenges of parenting. This is a very timely topic, given the impacts of COVID‐19 on family and home life, and potential for an increase in alcohol‐related problems and health harms. We address these issues and offer alternatives to alcohol consumption as an easy solution to countering challenges of parenthood.

中文翻译：

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利用母性：木乃伊饮酒网站提供真正的支持还是主要是酒精营销？

尽管女性的角色已经大大超越了传统的性别刻板印象，但女性仍然通常被描绘成无怨无悔的照顾者、长期受苦的亲密伴侣和控制家庭事务，同时保持性感化的女性气质。这些刻板印象和期望在母亲身上表现得最为明显。然而，一些社交媒体通过不恰当地提供饮酒作为解决育儿挑战的方法来剥削母亲。鉴于 COVID-19 对家庭和家庭生活的影响，以及与酒精相关的问题和健康危害增加的可能性，这是一个非常及时的话题。我们解决这些问题并提供酒精消费的替代品，作为应对为人父母挑战的简单解决方案。