Limited research within entrepreneurship is available on how time affects entrepreneurs’ decision-making. We try to bridge this gap by understanding how temporal factors affect opportunity evaluation and how they affect uncertainty. Basing our hypotheses on Construal Level Theory, we ran two experiments and found that individuals modify their evaluation of the same opportunity when evaluating a distant future versus a near future event. Opportunities in the near future are more highly evaluated than distant future opportunities. Moreover, we demonstrate experimentally that uncertainty affects opportunity evaluation.

中文翻译：

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创业机会评估中不确定性的时间中介

关于时间如何影响企业家决策的创业研究有限。我们试图通过了解时间因素如何影响机会评估以及它们如何影响不确定性来弥合这一差距。基于我们基于解释水平理论的假设，我们进行了两个实验，发现在评估遥远的未来和近期的事件时，个人会修改他们对同一机会的评估。近期的机会比遥远的未来机会更受高度评价。此外，我们通过实验证明不确定性会影响机会评估。