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Shemaroo’s Identity Crisis in the Indian Video Market
Asian Case Research Journal Pub Date : 2021-04-05 , DOI: 10.1142/s0218927521500012
Ram Subramanian 1
Affiliation  

“Can you please help me understand how your streaming[1] app is different from the other streaming apps? For consumers like me, we simply see a platform with movie shows in it that we have to pay to watch. For that, I have many — 36 now, with 8–12 expected to launch in the next year or so — other platforms as well. Is your app simply an experiment or is it something that you believe holds good potential for the company’s future?” (Shemaroo Entertainment Private Limited, 2019).

中文翻译:

Shemaroo 在印度视频市场的身份危机

“你能帮我了解一下你的流媒体[1]应用程序与其他流媒体应用程序不同?对于像我这样的消费者,我们只是看到一个平台,里面有电影节目,我们必须付费才能观看。为此,我有很多——现在 36 个,预计明年左右推出 8-12 个——其他平台也是如此。你的应用只是一个实验,还是你认为对公司的未来具有良好潜力的东西?” (Shemaroo 娱乐私人有限公司,2019 年)。
更新日期:2021-04-05
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