This article explores the ways in which, during the early days of the Covid-19 pandemic, AirBnb’s successful place-based Experiences product was reimagined as a live online offering, marketed to would-be tourists living under ‘stay at home’ orders. Using online ethnographic and interpretive analysis of these new virtual experiences, we highlight a series of core placemaking strategies employed by hosts of the once in-situ experiences to show how they reemerge as interactive digital placemakers. In doing so, we elucidate how live, multimedia digital experiences become part of an evolution in the creation of ‘placemarkets’ that are now fundamental to both global mobility and globalized commercial exchange in the experience economy. Beyond the technological features used for these placemaking experiences, we find that the experience hosts and their manifold strategies to substantively engage participants – particularly through igniting their senses – are at the crux of digital placemaking; it is the affective labor of the hosts that most contributes to experiencing emplacement.

本文探讨了在Covid-19大流行初期，AirBnb成功的基于地点的Experiences产品被重新构想成一种实时在线产品的方式，该产品针对的是生活在“待在家里”订单下的潜在游客。通过对这些新虚拟体验的在线人种志和解释性分析，我们重点介绍了曾经现场体验的主持人采用的一系列核心场所策略，以展示它们如何重现为交互式数字场所。通过这样做，我们阐明了实时多媒体数字体验如何成为创建“地方市场”的演变的一部分，这些地方现在对于体验经济中的全球流动性和全球化的商业交易都是至关重要的。除了用于这些场所制作体验的技术功能之外，我们发现，体验主持人及其通过多种方式（尤其是通过激发他们的感官）实质性地吸引参与者的多种策略正处于数字场所的关键。主人的情感劳动最有助于体验安置。