ABSTRACT

We used a media-focused vignette experiment to test how speaker role and norm-violation level influenced perceived incivility, including respondents’ age, gender, and partisanship as covariates. One vignette involved deception regarding immigration in political talk radio; the other involved epithetic name-calling in televised political talk regarding state-funded contraception. Respondents perceived the same deception as more uncivil when from a talk radio host-pundit relative to a call-in listener. Respondents did not perceive the same name calling as more uncivil when from a TV interviewer than from a citizen panelist. Covariate effects were found for name-calling, but not deception. Overall findings suggest Americans still hold media practitioners to a higher standard of truthfulness and that reactions to incivility are contextual.

摘要

我们使用了一个以媒体为中心的小插曲实验来测试演讲者角色和规范违反水平如何影响感知的不文明行为，包括作为协变量的受访者的年龄、性别和党派偏见。一个小插曲涉及政治谈话广播中关于移民的欺骗；另一个涉及在有关国家资助的避孕措施的电视政治谈话中谩骂。相对于来电听众而言，来自谈话电台主持人 - 专家的受访者认为相同的欺骗更加不文明。受访者并不认为电视采访者的同名称呼比公民小组成员的称呼更不文明。发现了辱骂的协变量效应，但没有发现欺骗。总体调查结果表明，美国人仍然对媒体从业者提出更高的诚实标准，并且对不文明行为的反应是根据具体情况而定的。