ABSTRACT

This paper develops two frameworks that identify and organise the elements that make up the value proposition and the logistics strategy of grocery pure players. Those frameworks are also applied to see how the elements of both frameworks are related. To identify the key elements and design characteristics, an extensive literature review was conducted. In addition, an exploratory study with five grocery pure players helped connect both frameworks. The value proposition can be classified into ten elements (range, virtual store, order features, area of delivery, sales mode, velocity, time slots, substitutions, returns, and extra services) and the logistics strategy in twelve (warehousing, inventory, procurement, picking, packing, stock out, transport type, transport ownership, consolidation, dispatch time slots, routing, and returned inventory). The case studies underline important differences among the relationships of these elements for intermediaries and independent pure players.

摘要

本文开发了两个框架来识别和组织构成杂货业纯参与者的价值主张和物流战略的要素。这些框架也适用于查看两个框架的元素是如何相关的。为了确定关键要素和设计特征，进行了广泛的文献回顾。此外，一项与五名杂货业纯玩家进行的探索性研究帮助连接了这两个框架。价值主张可以分为十个要素（范围、虚拟商店、订单特征、交货区域、销售模式、速度、时间段、替代品、退货和额外服务）和十二个物流策略（仓储、库存、采购、拣货、包装、出库、运输类型、运输所有权、合并、调度时间段、路线和退回库存）。