ABSTRACT

This paper explores how the corporate (re)naming of football stadia and their urban environs is negotiated through fans’ toponymic discourses and associated commemoration. Critical toponymy research emphasises oppositional toponymic tensions between sovereign authorities and citizens, which can result in competing inscriptions of space. Adopting a quasi-ethnographic approach, we reveal a more complex picture by exploring the variegated toponymic discourses of football fans. The findings demonstrate intricate entanglements in how fans reluctantly accept a corporate stadium name, yet also actively resist it through counter-performative utterances, often imbued with commemorative intent. Alternatively, fans passively ignore a corporate stadium name, using a former toponym in quotidian and habitual speech. We conclude by considering the implications of these findings for the influence of corporate power in urban toponymic inscription.

摘要

本文探讨了足球场及其城市环境的企业（重新）命名是如何通过球迷的地名话语和相关的纪念来协商的。批判地名研究强调主权当局和公民之间对立的地名紧张，这可能导致空间铭文的竞争。采用准民族志方法，我们通过探索足球迷的多样化地名话语揭示了一个更复杂的画面。调查结果表明，球迷在不情愿地接受公司体育场名称的过程中存在错综复杂的纠葛，但同时也通过反表演的话语积极抵制它，这些话语通常充满了纪念意义。或者，球迷们被动地忽略了公司体育场的名称，在日常和习惯性的演讲中使用了以前的地名。