当前位置: X-MOL 学术Library Hi Tech › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Research of influence mechanism of corporate social responsibility for smart cities on consumers' purchasing intention
Library Hi Tech ( IF 1.623 ) Pub Date : 2021-04-05 , DOI: 10.1108/lht-11-2020-0290
Meier Zhuang , Wenzhong Zhu , Lihui Huang , Wen-Tsao Pan

Purpose

The main purpose of this paper is to explore the influence mechanism of corporate social responsibility (CSR) for smart cities on consumers' purchase intention. The authors aim to identify the key components of CSR for smart cities based on the perspective of consumers, namely responsibility toward consumers, environment and community and validate their relationship.

Design/methodology/approach

The authors exploit data collected by questionnaire surveys to estimate the effects of CSR for smart cities on consumers' purchase intentions and to investigate the statistical causality between them. The multilinear regression model is used to figure out the different impact levels of the three dimensions of CSR for smart cities on consumers' purchase intention.

Findings

The results illustrate that CSR for smart cities and its three dimensions all have significant positive impacts on consumers' purchase intentions. Besides, consumer–corporate identity (CCI) exerts a partial mediation effect on this influence mechanism.

Research limitations/implications

This research is based on a rather small sample size. Besides, due to the time limitation and other factors, some other control variables are neglected in the regression model. Therefore, the impact level could be distorted.

Practical implications

The authors put forward management implications according to research conclusions. Corporates should actively fulfill the CSR in the field of consumer responsibility to boost consumers' purchase intention. Corporate should strengthen the interaction with consumers to improve their corporate identity.

Originality/value

The main contribution of this paper is to provide convincing evidence of the impacts of CSR for smart cities on consumer purchase intention (CPI), thus proposing effective measures for corporates to win more consumers by taking on social responsibility for smart cities. This paper takes CCI as mediating variable to deepen the understanding of the impacts of CSR for smart cities on CPI, which is innovative and beneficial to enriching literature in related fields.



中文翻译:

智慧城市企业社会责任对消费者购买意愿的影响机制研究

目的

本文的主要目的是探讨智慧城市企业社会责任(CSR)对消费者购买意愿的影响机制。作者旨在基于消费者的角度确定智慧城市企业社会责任的关键组成部分,即对消费者、环境和社区的责任,并验证它们之间的关系。

设计/方法/途径

作者利用问卷调查收集的数据来估计智慧城市的企业社会责任对消费者购买意愿的影响,并调查它们之间的统计因果关系。采用多元线性回归模型得出智慧城市CSR三个维度对消费者购买意愿的不同影响程度。

发现

结果表明,智慧城市的企业社会责任及其三个维度均对消费者的购买意愿产生显着的正向影响。此外,消费者-企业身份(CCI)对该影响机制发挥部分中介作用。

研究局限性/影响

这项研究基于相当小的样本量。此外,由于时间限制等因素,回归模型中忽略了其他一些控制变量。因此,影响水平可能会被扭曲。

实际影响

作者根据研究结论提出了管理启示。企业应积极履行消费者责任领域的社会责任,提升消费者的购买意愿。企业应加强与消费者的互动,提升企业形象。

原创性/价值

本文的主要贡献是为智慧城市的企业社会责任对消费者购买意愿 (CPI) 的影响提供了令人信服的证据,从而提出了企业通过承担智慧城市的社会责任来赢得更多消费者的有效措施。本文以CCI为中介变量,加深理解智慧城市CSR对CPI的影响,具有创新意义,有益于丰富相关领域的文献。

更新日期:2021-04-05
down
wechat
bug