As a contentious, multidimensional issue, migration attracts significant media attention in affluent societies. While analysts have assessed coverage in traditional outlets, less is known about social media – digital platforms that facilitate the creation and sharing of content online. Working with a unique dataset of tweets from the 2019 Canadian federal election, this study analyses migration's representation within visible digital spaces. Employing content analytic methods, it offers new insight into the patterns of participation, claims-making and engagement associated with the topic's online depiction. Alongside documenting significant lay involvement and creativity, it reveals communications were slightly negative and, reflecting the contemporary political climate, significantly more likely to feature identity-based issues than economic and redistributive concerns. Messages from professional broadcasters, as well as, those featuring negative sentiments and referencing cultural matters generated greater engagement. The implications of these results and recommendations for future research are considered.

中文翻译：

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数字媒体与国际移民：加拿大联邦大选期间的推特话语

作为一个有争议的多维问题，移民在富裕社会引起了媒体的极大关注。虽然分析师评估了传统媒体的报道，但人们对社交媒体——促进在线内容创建和共享的数字平台——知之甚少。本研究使用来自 2019 年加拿大联邦大选的独特推文数据集，分析了移民在可见数字空间中的表现。采用内容分析方法，它提供了对与主题在线描述相关的参与模式、声明制定和参与模式的新见解。除了记录重要的非专业参与和创造力外，它还揭示了沟通略微负面的，并且反映了当代政治气候，与经济和再分配问题相比，它更可能突出基于身份的问题。来自专业广播公司的信息以及带有负面情绪和提及文化问题的信息产生了更大的参与度。考虑了这些结果的影响和对未来研究的建议。