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The relevance of motivation, authenticity and destination image to explain future behavioural intention in a UNESCO World Heritage Site
Current Issues in Tourism ( IF 7.578 ) Pub Date : 2021-04-01 , DOI: 10.1080/13683500.2021.1905617
Vivina Carreira 1, 2 , M. Rosario González-Rodríguez 2 , M. Carmen Díaz-Fernández 2
Affiliation  

ABSTRACT

This paper falls within the scope of heritage tourism studies, focusing particularly on one UNESCO World Heritage Site. It seeks to contribute to tourism literature by achieving a better understanding of which cognitive and affective factors are behind tourists’ decisions to travel to these sites, their experiences during their visit and behavioural intention after the visit. A self-administered questionnaire focusing on the variables included in the proposed research model was given to tourists. A composite-based structural equation modelling approach was employed for the analysis. The findings revealed a significant and high correlation between travel attitude and perceived authenticity, travel motivations and destination image, and authenticity and destination image, but it goes beyond those relations by analyzing them in an integrated manner and at different stages of the visit to comprehend tourist behavioural intention after the visit. Besides the theoretical advancements with this study, the practical and managerial implications must be emphasized particularly for entities responsible for destination marketing that may be able to use the outcome of our research to work on proper promotion strategies.



中文翻译:

动机、真实性和目的地形象对解释联合国教科文组织世界遗产地未来行为意图的相关性

摘要

本文属于遗产旅游研究的范围,特别关注一个联合国教科文组织世界遗产。它旨在通过更好地了解哪些认知和情感因素是游客前往这些景点的决定背后的认知和情感因素,他们在访问期间的经历以及访问后的行为意图,从而为旅游文学做出贡献。向游客发放了一份针对所提出的研究模型中包含的变量的自我管理问卷。采用基于复合材料的结构方程建模方法进行分析。研究结果表明,旅行态度与感知真实性、旅行动机与目的地形象、真实性与目的地形象之间存在显着且高度相关,但它超越了这些关系,在访问的不同阶段对它们进行综合分析,以理解访问后的旅游行为意图。除了本研究的理论进步外,还必须特别强调对负责目的地营销的实体的实际和管理影响,这些实体可能能够利用我们的研究成果制定适当的促销策略。

更新日期:2021-04-01
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