ABSTRACT

Drawing on the dual-process models of persuasion, this study sheds light on the impacts of political entertainment programming in South Korea with a particular emphasis on its potential to alleviate ideological polarization by enhancing attitudes toward the oppositional message source. The results from an online experiment show that counter-attitudinal exposure through political entertainment programming tends to predispose viewers to process humor-embedded content via the peripheral route, directly increasing oppositional source liking and decreasing counterarguing. These spontaneous responses then translate into more systematic processing, ultimately generating a more congenial perception of oppositional claims. Meanwhile, those exposed to straightforward political debate programming would rather process incongruent cues along the central route, denigrating the argument quality of oppositional claims to better defend their existing opinions.

摘要

本研究利用说服的双重过程模型，阐明了韩国政治娱乐节目的影响，特别强调了其通过增强对反对消息来源的态度来缓解意识形态两极分化的潜力。一项在线实验的结果表明，通过政治娱乐节目进行反态度曝光倾向于使观众倾向于通过外围途径处理嵌入幽默的内容，直接增加对立来源的喜好并减少反驳。这些自发的反应然后转化为更系统的处理，最终产生对反对主张的更合意的看法。与此同时，那些直接接触政治辩论节目的人宁愿沿着中心路线处理不一致的线索，