Prior research has paid little attention to the cognitive mechanisms by which religiosity influences ethical consumption. The aim of this study is to explore when and how religiosity might be related to the development of ethical consumption. The study develops an interactionist model describing how religiosity and moral intensity might interact and be linked to the sense of certainty and conviction about the morality of ethical consumption. Data from 333 Muslim participants in Saudi Arabia is analysed using structural equation modelling; it reveals that religiosity and moral intensity are significantly associated with moral certainty which, in turn, predicts ethical consumption intention. Even though religiosity and moral intensity are crucial predictors of moral certainty, the interaction between them has not been proven, indicating that the association between religiosity and moral certainty does not depend on moral intensity. This implies that religiosity is a strong predictor of moral certainty even when recognition of aspects of ethical consumption is minimal.

中文翻译：

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宗教信仰、道德强度和道德确定性在预测道德消费中的相互作用：对穆斯林消费者的研究

先前的研究很少关注宗教信仰影响道德消费的认知机制。本研究的目的是探讨宗教信仰何时以及如何与道德消费的发展相关。该研究开发了一个互动论模型，描述了宗教信仰和道德强度如何相互作用并与道德消费道德的确定性和信念感相关联。使用结构方程模型分析来自沙特阿拉伯 333 名穆斯林参与者的数据；它揭示了宗教信仰和道德强度与道德确定性显着相关，而道德确定性反过来又预测了道德消费意图。尽管宗教信仰和道德强度是道德确定性的关键预测指标，但它们之间的相互作用尚未得到证实，表明宗教信仰和道德确定性之间的关联不依赖于道德强度。这意味着即使在对道德消费方面的认识很少的情况下，宗教信仰也是道德确定性的一个强有力的预测指标。