Corporate social responsibility (CSR) activities have been shown to derive from external and internal motivations of a company. Little attention has been given to motivations of managers in large farms and agroholdings to undertake CSR activities thanks to individual values and pressure from institutions. We therefore investigate the types of CSR activities conducted by 18 managers in large farms and agroholdings in Argentina. We underline their perception of social issues and their motivations to do CSR activities. The framework developed in this paper shows that given the lack of pressure from national-level formal and other informal institutions, individual values (informal institutions) and international institutions (certification schemes-formal institutions) carry more weight in managers’ decision to do CSR activities. While some of these motivations have an instrumental background, they overlap with normative motivations that underlie the business activity.

中文翻译：

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机构和个人价值观激励着大型农场和农庄的企业社会责任活动

企业社会责任（CSR）活动已证明源自公司的外部和内部动机。由于个人的价值观和机构的压力，对大型农场和农业经营者进行企业社会责任活动的动机很少关注。因此，我们调查了由18位经理在阿根廷的大型农场和农庄进行的企业社会责任活动的类型。我们强调他们对社会问题的认识以及他们开展企业社会责任活动的动机。本文开发的框架表明，由于缺乏来自国家一级的正式机构和其他非正式机构的压力，个人价值观（非正式机构）和国际机构（认证计划—正式机构）在管理者开展企业社会责任活动的决策中占有更大的比重。 。