ABSTRACT

Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature, this paper delivers a systematic review and synthesis of IM research. Based on an analysis of 349 articles, this work maps the evolution of IM research and identifies four distinct periods and six aggregated dimensions of IM research as determinants of employees’ responses to IM adoption. This article re-organizes IM knowledge and provides an integrated framework, in an attempt to address the limitations of contemporaneous IM knowledge. This paper contributes to the ongoing debate about the IM concept and its scope and presents an agenda for researchers.

摘要

针对内部营销 (IM) 文献的不足和碎片化，本文对 IM 研究进行了系统回顾和综合。基于对 349 篇文章的分析，这项工作描绘了 IM 研究的演变，并确定了 IM 研究的四个不同时期和六个汇总维度作为员工对 IM 采用反应的决定因素。本文对 IM 知识进行了重新组织，并提供了一个综合框架，试图解决同时代 IM 知识的局限性。本文有助于关于 IM 概念及其范围的持续辩论，并为研究人员提出议程。