This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The study was conducted during two stages of the pandemic. During the initial stage, travellers’ decision-making process was studied to learn why travellers chose to maintain or cancel travel plans and what variables influenced their travel risk perception. An online survey was conducted with data collected from 1075 travellers residing in 46 countries (52 nationalities). The second stage of the study started at the beginning of de-escalation in Europe. A qualitative study was conducted in which 28 international hospitality experts were interviewed. They were asked about specific measures to encourage tourism from a global perspective. The results help tourism authorities and companies better understand tourist behaviour and provide concrete measures for restarting tourism.

本文通过分析大流行期间的旅行风险感知来探索新的旅行风险情景，并提出基于问题-关注周期的提高旅行者信心的措施。该研究是在大流行的两个阶段进行的。在初始阶段，研究了旅行者的决策过程，以了解旅行者选择维持或取消旅行计划的原因以及哪些变量影响了他们的旅行风险感知。对居住在 46 个国家（52 个民族）的 1075 名旅行者收集的数据进行了在线调查。该研究的第二阶段开始于欧洲降级的开始。进行了一项定性研究，其中采访了 28 位国际酒店专家。他们被问及从全球角度鼓励旅游业的具体措施。