This paper examines the relationship between the orientation towards innovation of SMEs and long-term performance, considering market perception capability as a mediating variable. This research topic is important because it can provide a better understanding of the relationship between innovation orientation and performance, since most of the previous papers that have analyzed this relationship have done so from a short-term perspective. But the effect of innovation orientation on performance may not be immediate and short-term, but long-term, and may be influenced by the company’s ability to develop marketing capabilities. A sample of 77 independent hotels is taken for empirical contrast and a system of structural equations is modelled using the Partial Least Squares (PLS) technique. The results show that the company’s capacity to understand the market in which it operates functions as a mechanism that intervenes in the relationship between innovation orientation and long-term result, with a mediating effect that explains the positive effect of innovation orientation on the long-term results.

本文以市场感知能力为中介变量，考察了中小企业创新取向与长期绩效之间的关系。这个研究主题很重要，因为它可以更好地理解创新导向与绩效之间的关系，因为以前分析该关系的大多数以前的论文都是从短期角度进行的。但是，创新导向对绩效的影响可能不是短期和短期的，而是长期的，并可能受到公司发展营销能力的影响。抽取了77家独立酒店的样本进行经验对比，并使用偏最小二乘（PLS）技术对结构方程组进行了建模。