ABSTRACT

Travel motivation has been discussed as an important topic in the tourism crisis literature. However, previous studies have largely focussed on demotivational factors in the context of crises. This study explores motivators and demotivators to travel during the COVID-19 pandemic. By interviewing potential tourists and tourism destination managers, this study finds evidence for a need of a two-dimensional reasoning that draws on Herzberg’s two-factor theory to understand and restore travel motivation during a lingering global health crisis. Primary travel motives in the context of COVID-19 include the socio-psychological needs for mental wellbeing and social connectedness. Health and safety risks and risk of the travel experience represent dominant travel demotivators. However, tourists are somewhat resilient and employ risk reduction strategies during travel. This study contributes to the tourism crisis literature by uncovering tourists’ needs in the context of an ongoing global health crisis.

摘要

旅行动机已作为旅游危机文献中的一个重要话题进行了讨论。然而，以前的研究主要集中在危机背景下的消极因素。本研究探讨了在 COVID-19 大流行期间旅行的动机和消极因素。通过采访潜在的游客和旅游目的地经理，本研究发现需要利用赫茨伯格的二因素理论来理解和恢复在挥之不去的全球健康危机期间的旅行动机的二维推理的证据。COVID-19 的主要旅行动机包括对心理健康和社会联系的社会心理需求。健康和安全风险以及旅行体验的风险是主要的旅行动机。然而，游客有一定的韧性，并在旅行期间采用降低风险的策略。这项研究通过在持续的全球健康危机的背景下揭示游客的需求，为旅游危机文献做出了贡献。