Environmental values and identities, at the personal and group level, motivate individuals’ climate actions. Many individuals report having strong environmental values and self-identities, and thus appear personally motivated to support and take climate action. To achieve society-wide climate action, we argue that it is critical to fully use this personal motivational base for climate action by, for instance, emphasizing the environmental benefits of climate actions and reminding people of their past pro-environmental actions. Individuals’ perceptions of others’ endorsement of environmental values are, however, more negative, which may inhibit consistent climate action. Making people aware that others also strongly value the environment could be a critical strategy to motivate climate action, particularly for individuals that are not strongly personally motivated.

在个人和团体层面上的环境价值和身份激发了个人的气候行动。许多人称自己具有强烈的环境价值和自我认同感，因此似乎是出于个人动机去支持和采取气候行动。为了实现全社会的气候行动，我们认为至关重要的是，充分利用这一个人动机基础进行气候行动，例如，强调气候行动的环境利益，并提醒人们过去的环保行动。然而，个人对他人认可环境价值的看法更为消极，这可能会抑制持续的气候行动。让人们意识到其他人也非常重视环境，这可能是激发气候行动的关键战略，