City tourism is one of the fastest growing industries worldwide. City tourism based on the attractiveness of the city is an important policy objective to secure competitiveness and sustainability of the city. However, as a city attracts more tourists, this uniqueness tends to decrease with the introduction of global corporate franchises as well as the construction of standardised buildings. Policymakers focus more on building hotels and shopping centres than on enhancing the cityscape. Therefore, this article aims to analyse the effect of cityscapes on tourist satisfaction. It encourages policymakers to bear in mind what really matters in fostering tourist satisfaction. During this research, about 250 foreign tourists visiting Seoul were given questionnaires to complete. Ordered logistic regression was used to analyse the data collected. The results demonstrated that among several elements that affected tourist satisfaction, such as shopping, security, and public transportation services, the cityscape had the greatest influence. This fact shows that urban competitiveness and sustainable city tourism are more important than the construction of new buildings or infrastructure in the short term. In the future, policymakers should seek to strengthen the city’s competitiveness from a longer-term perspective for its sustainable economic revitalisation.

城市旅游是全球发展最快的行业之一。基于城市吸引力的城市旅游是确保城市竞争力和可持续性的重要政策目标。但是，随着城市吸引更多游客，随着全球企业特许经营权的引入以及标准化建筑的建造，这种独特性趋于下降。政策制定者将重点更多地放在建造酒店和购物中心上，而不是在改善城市景观上。因此，本文旨在分析城市景观对游客满意度的影响。它鼓励决策者牢记在提高游客满意度方面真正重要的是什么。在这项研究中，约250名外国游客前往汉城接受了问卷调查。使用有序逻辑回归分析收集的数据。结果表明，在影响游客满意度的几个因素中，例如购物，安全和公共交通服务，城市景观的影响最大。这一事实表明，在短期内，城市竞争力和可持续的城市旅游比新建筑或基础设施的建设更为重要。未来，决策者应从长远角度寻求增强城市竞争力，以实现可持续的经济复兴。这一事实表明，在短期内，城市竞争力和可持续的城市旅游比新建筑或基础设施的建设更为重要。未来，决策者应从长远角度寻求增强城市竞争力，以实现可持续的经济复兴。这一事实表明，在短期内，城市竞争力和可持续的城市旅游比新建筑或基础设施的建设更为重要。未来，决策者应从长远角度寻求增强城市竞争力，以实现可持续的经济复兴。