Mudik is a unique exodus in Indonesia where people travel to hometown during Eid festive season. It posed a challenge for the government to cope with the COVID-19 pandemic. Several reports have identified that people still stick with their plan to Mudik amidst the latest Mudik ban. Thus, a scientific nudge campaign is pivotal to influence Mudik behaviour. The present study designed and tested five visual campaigns to identify key elements which can reduce Mudik intention. A pre-post field experiment used six between-subject groups designed on Qualtrics collected 767 responses measuring intention to Mudik. We asked participants respective Mudik ban institution in anticipating the latest nation-wide Mudik ban. Mother visual and a lethal virus for elderly reminder are of which sufficient reducing Mudik intention. The treatment effect holds in certain people conditions. The study yielded an initially worked nudge campaign to support government Mudik ban policy.

Mudik是印度尼西亚的独特出埃及记，人们在开斋节期间前往家乡。这对政府应对COVID-19大流行构成了挑战。几份报告表明，在最近的Mudik禁令中，人们仍然坚持使用Mudik的计划。因此，科学的轻推运动对于影响Mudik行为至关重要。本研究设计并测试了五个视觉运动，以识别可减少Mudik意图的关键元素。事前现场实验使用了六个根据Qualtrics设计的主题间组，收集了767个测量对Mudik意图的响应。我们问参与者各自的Mudik禁令机构预期最新的全国性Mudik禁令。母亲视觉和致死老人的致命病毒足以减少Mudik的意图。治疗效果在某些人的情况下保持。该研究产生了最初起作用的轻推运动，以支持政府禁止穆迪克的政策。