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It’s All Relative: The Dual Role of Media Consumption and Media Literacy among Black Audiences
Southern Communication Journal Pub Date : 2021-03-28 , DOI: 10.1080/1041794x.2021.1905053
David Stamps 1
Affiliation  

ABSTRACT

Race-related media effects research often address the misrepresentations of Black characterizations and their relationship to non-Black audiences. However, very few studies center the relationship between Black audiences and protective strategies that may mitigate unfavorable outcomes. Likewise, scant research acknowledges shifts in distinct Black media representation. To address this, an exploration of media representations of Black individuals, tenets from cultivation theory, and media literacy are adopted to understand the relationship between media consumption and favorable group outcomes. Results reveal that Black viewers’ media literacy skills and increased media consumption are positively associated with increased individual and racial group esteem, suggesting that Black consumers are not passive in their media consumption and may reap favorable benefits from their media viewing.



中文翻译:

一切都是相对的:媒体消费和媒体素养在黑人观众中的双重作用

摘要

与种族相关的媒体效应研究经常解决对黑人特征的歪曲及其与非黑人观众的关系。然而,很少有研究关注黑人观众与可能减轻不利结果的保护策略之间的关系。同样,很少有研究承认不同黑人媒体代表的变化。为了解决这个问题,通过对黑人个体的媒体表征、培养理论的原则和媒体素养的探索,来理解媒体消费与有利的群体结果之间的关系。结果表明,黑人观众的媒体素养技能和媒体消费的增加与个人和种族群体自尊的增加呈正相关,

更新日期:2021-06-04
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