Purpose

This study aims to determine the role of knowledge, trust and religiosity in influencing the intention to donate cash waqf online among Muslim millennials in Indonesia.

Design/methodology/approach

Using a framework based on the theory of planned behavior, primary data was collected from 418 Muslim millennials who domiciled in large cities in Indonesia and subsequently analyzed using the structural equation modeling method.

Findings

The main findings suggest that knowledge, trust and religiosity play a positive role in explaining the intention to donate cash waqf online among Indonesia’s millennials. Religiosity is found to be the most powerful factor in influencing attitude, while knowledge is the least significant factor influencing the attitude, which subsequently influences the intention to engage in online cash waqf. Social norms and perceived behavioral control are also positively influencing such intention.

Practical implications

These results imply that it is important for waqf institutions to reflect strong Islamic values in their cash waqf products and to more strongly communicate religious messages about the benefits of giving cash waqf to the millennials. It is also crucial to increase waqf literacy through appropriate campaigns. Moreover, they need to be more transparent and accountable to establish, maintain and enhance trust in their organizations. Overall, these findings are expected to provide insights enabling waqf institutions to devise effective marketing strategies for raising the level of online cash waqf donation in Indonesia.

Originality/value

This is thought to be one of the first studies to investigate the factors influencing online cash waqf donations among Muslim millennials in Indonesia.

中文翻译：

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知识、信任和宗教信仰在解释穆斯林千禧一代在线现金 waqf 中的作用

目的

本研究旨在确定知识、信任和宗教信仰在影响印度尼西亚穆斯林千禧一代在线捐赠现金 waqf 的意图方面的作用。

设计/方法/方法

使用基于计划行为理论的框架，收集了居住在印度尼西亚大城市的 418 名穆斯林千禧一代的原始数据，随后使用结构方程建模方法进行了分析。

发现

主要研究结果表明，知识、信任和宗教信仰在解释印度尼西亚千禧一代在线捐赠现金 waqf 的意图方面发挥了积极作用。宗教信仰是影响态度的最重要因素，而知识是影响态度的最不重要因素，进而影响参与在线现金宗教信仰的意愿。社会规范和感知行为控制也对这种意图产生积极影响。

实际影响

这些结果表明，宗教信仰机构必须在其现金信仰宗教信仰产品中反映强烈的伊斯兰价值观，并更强烈地传达有关向千禧一代提供现金信仰宗教信仰的好处的宗教信息。通过适当的运动提高宗教信仰者的识字率也很重要。此外，他们需要更加透明和负责，以建立、维持和增强对其组织的信任。总体而言，这些发现有望提供见解，使宗教信仰机构能够制定有效的营销策略，以提高印度尼西亚在线现金信仰宗教信仰捐赠的水平。

原创性/价值

这被认为是调查影响印度尼西亚穆斯林千禧一代在线现金 waqf 捐赠的因素的首批研究之一。