This article adds to contemporary analyses of neoliberal subjectivities by focusing on middle-class yoga practitioners in Istanbul, Turkey. Drawing on in-depth interviews, it questions the dominant interpretation of yoga as a form of neoliberal governance and suggests that within the nexus of neoliberal globalisation, autocratisation and precarisation, practices that are often labeled ‘lifestyle consumption’ might provide individuals with the discursive tools to question entrepreneurial norms. Expanding the geographical scope of existing research as well as providing a theoretically informed analysis of empirical data, the article makes an original contribution to understandings of neoliberal subjectivities by bridging work on neoliberal subjectivities and lifestyle politics.

本文通过关注土耳其伊斯坦布尔的中产阶级瑜伽从业者，为当代对新自由主义主体性的分析提供了补充。通过深入的访谈，它质疑瑜伽作为一种新自由主义治理形式的主流解释，并建议在新自由主义全球化，专制化和偏爱化的联系中，通常被标记为“生活方式消费”的做法可能会为个人提供话语工具。质疑企业家规范。这篇文章扩展了现有研究的地理范围，并提供了对理论数据的经验数据分析，通过将新自由主义主体性与生活方式政治联系起来，为对新自由主义主体性的理解做出了独特的贡献。