Abstract

This study develops a methodology to determine the optimal allocation position to deploy the bikes in a competitive dockless bike sharing market. The community structure approach in complex network theory is utilized to offer the bike allocation strategies to the market leader in two specific market regimes, with a potential competitor, and without a potential competitor. Two different heuristics are proposed to handle the two scenarios respectively due to different design objectives, wherein the first one aims to attract maximum users and the other one aims to use minimum resources to cover maximum service area. Two hypothetic networks are adopted to illustrate the difference in design under these two regimes. Two numerical studies – a simplified Sioux Falls network and a real network in Singapore – are used to demonstrate the algorithm performance and show the applicability of the model for the scenario that no potential competitor exists.

摘要

本研究开发了一种方法来确定在竞争激烈的无桩共享自行车市场中部署自行车的最佳分配位置。复杂网络理论中的社区结构方法被用来在两个特定的市场体系中为市场领导者提供自行车分配策略，一个潜在的竞争对手，一个没有潜在的竞争对手。由于设计目标不同，提出了两种不同的启发式方法来分别处理这两种场景，其中第一种旨在吸引最大的用户，另一种旨在使用最少的资源覆盖最大的服务区域。采用两个假设网络来说明这两种制度下的设计差异。