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How will I know about local energy projects? A conjoint-analysis of communication preferences in Germany
Energy Research & Social Science ( IF 8.514 ) Pub Date : 2021-03-23 , DOI: 10.1016/j.erss.2021.102016
Johanna Kluge , Julia Offermann-van Heek , Martina Ziefle

In an interconnected world like ours, boundaries between nations and between political, economic, and ecological challenges fade away. Within renewable energy and infrastructure projects, fields of tension evolve between global goals and local worries, and often protest arises. Communication strategies can be a way to involve citizens in project development and to build a dialogue instead of hardened fronts. However, it is unclear whether communication requirements and willingness to protest are connected and to which extent communication strategies help to create and shape a dialogue between potential protesters and other stakeholders. A conjoint approach was chosen to determine relationships between communication and protest motivation in the energy context. We compare this with mobility infrastructure and local political projects as examples, to find out whether results are unique or generalizable.

Overall, we found generalizable aspects, that are the same for the energy and the example contexts. Point in time, informing person and participation were relevant decision criteria, whereas information channel was the least important independent communication criterion for all contexts. Two essential decision patterns were identified focusing either on source or on time of information. These patterns were influenced by diverse individual factors, e.g. age and protest experience.



中文翻译:

我将如何了解当地的能源项目?德国沟通偏好的联合分析

在像我们这样的相互联系的世界中,国家之间以及政治,经济和生态挑战之间的界限逐渐消失。在可再生能源和基础设施项目中,紧张的领域在全球目标和当地忧虑之间演变,并且经常引发抗议。交流策略可以成为使公民参与项目开发并建立对话而不是强化阵线的一种方式。但是,尚不清楚沟通要求和抗议意愿是否相关,以及沟通策略在多大程度上有助于在潜在抗议者与其他利益相关者之间建立和形成对话,目前尚不清楚。选择了一种联合方法来确定在能量环境中交流与抗议动机之间的关系。我们将其与交通基础设施和当地政治项目进行比较,

总体而言,我们发现了可概括的方面,它们在能量和示例上下文中都是相同的。时间点通知人以及参与了相关的决策标准,而信息渠道是所有环境最不重要的独立的通信标准。确定了两个基本的决策模式,重点放在信息的来源或时间上。这些模式受到年龄,抗议经验等各种不同因素的影响。

更新日期:2021-03-23
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