This article integrates the global value chain literature with the micro organization literature on negative emotions to explore the drivers of fear and anger among supplier factory senior managers in apparel supply chains after Rana Plaza—a major industrial disaster—and their influence on decisions on CSR practices. Based on a comparative study around Dhaka and Lahore—two key apparel manufacturing hubs—this study elucidates that supplier factory senior managers experienced similar market tensions but different social tensions after the Rana Plaza incident. Crucially, similar market tensions helped create market fear and anger, but different social tensions led to social fear and anger in Bangladesh but not in Pakistan, therefore influencing the way supplier factory senior managers take decisions regarding CSR practices. By conceptualizing communal alignment and competitive CSR, this research finally advances the global value chain literature and contributes to the current conversations on negative emotions in organizations.

中文翻译：

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服装供应链中的企业社会责任决策：负面情绪在孟加拉国和巴基斯坦的作用

本文将全球价值链文献与关于负面情绪的微观组织文献相结合，探讨在拉纳广场（Rana Plaza）这一重大工业灾难之后，服装供应链中供应商工厂高级管理人员的恐惧和愤怒的驱动因素及其对企业社会责任实践决策的影响. 基于达卡和拉合尔这两个主要的服装制造中心的比较研究，本研究阐明供应商工厂的高级管理人员在拉纳广场事件后经历了类似的市场紧张局势但不同的社会紧张局势。至关重要的是，类似的市场紧张局势助长了市场恐惧和愤怒，但不同的社会紧张局势导致了孟加拉国而不是巴基斯坦的社会恐惧和愤怒，因此影响了供应商工厂高级管理人员就 CSR 实践做出决策的方式。