Purpose

This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development. It intends to gauge the challenges that Filipino farmers face in diversifying farms and operating farm sites and uses these challenges in crafting strategies and policies for relevant stakeholders. It also provides Philippine farm tourism literature to address the limitations of references in the topic.

Design/methodology/approach

The study adopts an exploratory type of inquiry method and secondary data collection from various sources, such as published journal articles, news articles and reports, to gain insights and relevant information on farm tourism. The study also uses a threats, opportunities, weaknesses and strengths analysis approach to develop competitive farm tourism strategies.

Findings

The Philippines, with vast agricultural land, has the necessary base for farm tourism, and the enactment of the Farm Tourism Development Act of 2016 bridges this potential. With low agricultural outputs, the country draws relevance for farm tourism as a farm diversification strategy to supplement income in rural communities. While having these potentials, crucial initiatives in physical characteristics, product development, education and training, management and entrepreneurship, marketing and customer relations and government support must be implemented. Farmers' lack of skills, training and capital investment potential to convert their farms into farm tourism sites serves as the major drawback. Thus, developing entrepreneurial and hospitality skills is crucial.

Originality/value

This work presents a historical narrative of initiatives and measures of the Philippine farm tourism sector. It also provides a holistic discussion and in-depth analysis of the current state, potentials, strategies and forward insights for farm tourism development.

中文翻译：

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菲律宾农场旅游业的未来：挑战、策略和见解

目的

本研究旨在观察菲律宾作为农场旅游目的地的现状和潜力，并找出抑制农场旅游发展的潜在因素。它打算评估菲律宾农民在农场多元化和农场经营方面面临的挑战，并利用这些挑战为相关利益相关者制定战略和政策。它还提供了菲律宾农场旅游文献，以解决该主题中参考文献的局限性。

设计/方法论/途径

该研究采用探索性调查方法，并从各种来源（例如已发表的期刊文章、新闻文章和报告）收集二次数据，以获得有关农场旅游的见解和相关信息。该研究还使用威胁、机遇、弱点和优势分析方法来制定有竞争力的农场旅游战略。

发现

菲律宾拥有广阔的农业土地，拥有发展农场旅游的必要基础，2016年《农场旅游发展法案》的颁布弥补了这一潜力。由于农业产出较低，该国将农场旅游业作为一种农业多元化战略，以补充农村社区的收入。在拥有这些潜力的同时，还必须在物理特征、产品开发、教育和培训、管理和创业、营销和客户关系以及政府支持等方面实施关键举措。农民缺乏将农场转变为农场旅游景点的技能、培训和资本投资潜力，这是主要的缺点。因此，培养创业和酒店技能至关重要。

原创性/价值

这部作品讲述了菲律宾农场旅游部门的举措和措施的历史叙述。它还对农场旅游发展的现状、潜力、战略和前瞻性见解进行了全面讨论和深入分析。