Purpose

This study aims to carry out a systematic literature review to identify the factors stimulating the adoption of sustainable practices by wine tourism companies, from two perspectives: supply and demand.

Design/methodology/approach

To carry out the systematic literature review, a search in two databases – ISI Web of Science and SCOPUS – was performed to collect wine tourism and sustainability-related papers. This search allowed to identify 60 papers published during the period 2005–2020.

Findings

The analysis revealed three factors explaining the adoption of sustainable practices by wine tourism companies, from the supply perspective: competitiveness, innovation and territorial development. From the demand perspective, two factors that emerged are as follows: awareness and recognition. Sustainability strategies contribute to improving companies’ competitiveness; innovation is associated essentially with reducing the ecological footprint, whereas adaptation to new forms of consumption and territorial development is connected to economic and social development. Consumers are increasingly aware and choose sustainable and responsible lifestyles; this being reflected in their new preferences and the recognition given to firms that implement sustainable practices. The findings also show that companies are increasingly establishing goals and objectives taking sustainable development into consideration, and consumers are also aware of sustainability issues at the moment of acquiring products and services. In addition, the wine tourism sector was found to be growing worldwide.

Originality/value

The originality of the current study is based on focussing the supply and demand sides simultaneously. Furthermore, as no previous review was made in the subject of sustainability in the wine tourism sector, the findings are both innovative and original and provide valuable guidance for future research.

中文翻译：

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关于葡萄酒旅游业可持续性的系统文献综述：见解和观点

目的

本研究旨在进行系统的文献回顾，从供给和需求两个角度确定推动葡萄酒旅游公司采用可持续实践的因素。

设计/方法/方法

为了进行系统的文献综述，在两个数据库——ISI Web of Science 和 SCOPUS——中进行了搜索，以收集与葡萄酒旅游和可持续性相关的论文。该搜索允许确定 2005-2020 年期间发表的 60 篇论文。

发现

分析揭示了从供应角度解释葡萄酒旅游公司采用可持续做法的三个因素：竞争力、创新和领土发展。从需求的角度来看，出现的两个因素如下：意识和认可。可持续发展战略有助于提高公司竞争力；创新本质上与减少生态足迹有关，而适应新的消费形式和领土发展则与经济和社会发展有关。消费者越来越意识到并选择可持续和负责任的生活方式；这反映在他们的新偏好和对实施可持续做法的公司的认可中。调查结果还表明，企业越来越多地制定考虑可持续发展的目标和目标，消费者在购买产品和服务的时刻也意识到了可持续性问题。此外，发现葡萄酒旅游业在全球范围内正在增长。

原创性/价值

当前研究的独创性是基于同时关注供需双方。此外，由于之前没有对葡萄酒旅游部门的可持续性主题进行审查，因此研究结果具有创新性和原创性，为未来的研究提供了宝贵的指导。