Agriculture is traditionally a major form of entrepreneurship in rural Greece. However, this economic sector has been underachieving in the last decades. Nevertheless, there are always entrepreneurs who will find a way to get over various obstacles despite a likely difficult business environment. One of these ways is innovation, which is regarded as a path for economic bliss. But what affects innovation? Also innovation needs investment and investment requires risk. Therefore, it is interesting to study various farmer’s characteristics and risk willingness’s effect on innovation. In this context a research took place on almost all regions of Greece, collecting a sample of 1023 respondents via Google forms. Data were analyzed using the consistent PLS algorithm. The results confirmed most of the hypotheses and there is interesting output regarding risk willingness.

中文翻译：

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影响希腊农业创新和风险意愿的特征

在希腊农村，农业传统上是一种主要的创业形式。然而，这个经济部门在过去几十年中一直表现不佳。尽管如此，尽管商业环境可能很艰难，但总有企业家会找到克服各种障碍的方法。其中一种方式是创新，这被视为经济幸福的途径。但是影响创新的是什么？创新需要投资，投资需要风险。因此，研究不同农民的特征和风险意愿对创新的影响是很有趣的。在这种情况下，对希腊几乎所有地区进行了一项研究，通过谷歌表格收集了 1023 名受访者的样本。使用一致的 PLS 算法分析数据。