ABSTRACT

The role of intangible cultural heritage (ICH) in promoting tourism is underestimated. This study examines progressive thinking regarding the newly explored topic of tourism experiencescape by using the context of ICH in a World Heritage City, Macau, and through investigating three typical ICH festivals. Interviews with 85 tourists and 30 key stakeholders were conducted over a consecutive two-year period in order to explore the rationale behind how an ICH experiencescape is constructed and consumed. It finds that ICH, with its unique features, successfully attracts spontaneous tourist participation, creating an enriched experience of the local culture and people, and further inspiring future touristic behavioural intentions. All this is achieved through the collective efforts of various stakeholders whose opinions are explicitly expressed.

摘要

非物质文化遗产（ICH）在促进旅游业中的作用被低估了。本研究以澳门世界遗产城市的非物质文化遗产为背景，通过对三个典型的非物质文化遗产节日的调查，探讨对旅游体验景观这一新探索主题的进步思考。在连续两年期间对 85 名游客和 30 名主要利益相关者进行了访谈，以探讨如何构建和消费非物质文化遗产体验景观背后的基本原理。研究发现，非物质文化遗产以其独特的特点成功地吸引了自发的游客参与，创造了对当地文化和人民的丰富体验，进一步激发了未来的旅游行为意向。所有这一切都是通过明确表达意见的各个利益相关者的集体努力实现的。