ABSTRACT

The aim of this paper is to find out the perceptions of Indian Citizens about dark tourism in Indian context. Dark tourism is slowly getting attention among tourists in India. Here, cluster sampling method was applied and the total sample size was 396 respondents. We took help from the primary and secondary data here. The analysis is being undertaken with the help of Logistic Regression Technique applying SPSS Software. Logistic Regression technique can only be applied if the dependent variable is categorical in nature and independent variables can be either continuous or categorical. Hence, we applied binomial logistic regression technique to analyse the data. The findings could be useful for the marketers to develop service-related strategy formulations for the tourists.

摘要

本文的目的是了解印度公民对印度背景下的黑暗旅游的看法。黑暗旅游正慢慢受到印度游客的关注。此处采用整群抽样方法，总样本量为 396 名受访者。我们从这里的主要和次要数据中获得了帮助。分析是在逻辑回归技术应用 SPSS 软件的帮助下进行的。只有当因变量本质上是分类的并且自变量可以是连续的或分类的时，才可以应用逻辑回归技术。因此，我们应用二项式逻辑回归技术来分析数据。这些发现可能有助于营销人员为游客制定与服务相关的策略制定。