ABSTRACT

Research on safety-related behaviour among mountaineers remains scarce. Using the theory of planned behaviour, this study investigates the relationships between personality and components of this theory with safety-related behaviour, among climbers on Mount Kinabalu, Borneo. A total of 750 climbers completed questionnaires and the data were analysed using structural equation modelling. Climbers on Mount Kinabalu possess the highest personality dimension of openness to experience, followed by agreeableness, extraversion, conscientiousness and neuroticism. The level of safety-related behaviour on the mountain was moderate. Personality influences climbers’ safety-related behaviour both directly and indirectly through knowledge as a mediator factor. Based on the findings, we propose some managerial and marketing implications.

摘要

关于登山者安全相关行为的研究仍然很少。本研究使用计划行为理论，调查了婆罗洲京那巴鲁山登山者的性格和该理论的组成部分与安全相关行为之间的关系。共有 750 名登山者完成了问卷调查，并使用结构方程模型分析了数据。京那巴鲁山的登山者拥有最高的个性维度，即对体验的开放性，其次是随和、外向、尽责和神经质。山上的安全相关行为水平适中。个性通过知识作为中介因素直接和间接地影响登山者的安全相关行为。根据调查结果，我们提出了一些管理和营销影响。