Despite the strategic use of music and sound in the marketing of non-governmental organizations (NGOs), analysis of representations of global poverty and development has focussed almost exclusively on images, video and text. Drawing on research in the fields of psychology, marketing and music theory, this article argues that analysis of representations of global poverty and development must include rigorous analysis of music and sound. The article examines the soundtracks of fundraising videos produced by NGOs based in the UK, the USA and Canada to address questions about the ways that music structure and sound create emotional narratives about poverty and development. Analysis reveals how music is used to shape emotional responses to NGO appeals and reinforces persistent stereotypes about the global South as sad and frightening and the global North as the source of agency to solve problems of global poverty.

尽管在非政府组织（NGOs）的市场营销中战略性地使用了音乐和声音，但对全球贫困与发展的代表性的分析却几乎完全集中在图像，视频和文字上。借助心理学，市场营销和音乐理论领域的研究，本文认为，对全球贫困与发展表征的分析必须包括对音乐和声音的严格分析。本文研究了位于英国，美国和加拿大的非政府组织制作的筹款视频的配乐，以解决有关音乐结构和声音如何创造有关贫困与发展的情感叙事的问题。