University students demonstrate high rates of gambling behavior, which can have negative health consequences. Mobile gambling has rapidly expanded, and most students own a device. It is therefore important to understand the key psychological factors underlying students’ mobile gambling. This information could be used to inform interventions. Psychological determinants and beliefs were identified using the Reasoned Action Approach (RAA: Fishbein & Ajzen, 2010). Study 1 identified the modal salient behavioral, normative, and control beliefs. Thirty-five participants completed a questionnaire concerning each belief category. Content analysis identified 27 modal salient beliefs; Eleven behavioral, nine normative, and seven control. Study 2 assessed the predictive utility of the RAA and key beliefs using a cross-sectional design. Participants completed questionnaires assessing RAA determinants (N = 473) and mobile gambling behavior (N = 388). Constructs accounted for 66% and 56% of the variance in intention and behavior, respectively. Attitude (affective and instrumental) and injunctive norm significantly predicted intention, and intention and autonomy significantly predicted behavior. A number of key beliefs were identified including “Bonus offers and promotions” and “Access and availability of apps”. The studies provide important information regarding the psychology underlying students’ mobile gambling behavior. Interventions could target the identified key beliefs to change the behavior.

大学生表现出很高的赌博行为，会对健康造成负面影响。移动赌博已迅速扩展，大多数学生拥有一台设备。因此，了解学生进行移动赌博的关键心理因素很重要。该信息可用于为干预提供信息。心理决定因素和信念是使用理性行动方法确定的（RAA：Fishbein＆Ajzen，2010）。研究1确定了模式显着的行为，规范和控制信念。三十五名参与者完成了关于每个信仰类别的问卷调查。内容分析确定了27种情态显着信念。十一项行为，九项规范和七项控制。研究2使用横断面设计评估了RAA的预测效用和主要信念。N  = 473）和移动赌博行为（N  = 388）。构造分别占意向和行为差异的66％和56％。态度（情感的和工具性的）和禁令规范显着地预测了意图，意图和自主性则显着地预测了行为。确定了许多关键信念，包括“奖励优惠和促销”和“应用程序的访问和可用性”。这些研究提供了有关学生流动赌博行为心理的重要信息。干预可以针对确定的主要信念来改变行为。