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Dealing with the Competition of English-language Export Editions: Voices from the Dutch Trade Book Market
Publishing Research Quarterly Pub Date : 2021-03-21 , DOI: 10.1007/s12109-021-09798-6
Giulia Trentacosti , Nick Pilcher

This project explores the responses of the Dutch trade book market to the ever-increasing influx of Anglophone publications. Based on in-depth interviews (n = 42) carried out between 2015 and 2017 with Dutch publishing professionals, this research identifies the approaches and strategies they adopt to defend their market from the competition of English-language editions. Findings show that the main defence strategy used is to release translations simultaneously with English-language originals, but that this creates significant pressures on both publishers and translators. Concomitantly, there has been an increasing focus on Dutch originals and non-Anglophone books. The strategies and approaches documented in this study may be of interest for scholars and practitioners in relation to other book markets and linguistic areas facing similar circumstances.



中文翻译:

应对英语出口版本的竞争:来自荷兰贸易书籍市场的声音

该项目探讨了荷兰贸易书市场对英语出版物不断涌入的反应。根据2015年至2017年对荷兰出版专业人士进行的深入访谈(n = 42),该研究确定了他们为捍卫其市场免受英语版本竞争而采取的方法和策略。调查结果表明,主要的辩护策略是与英语原件同时发布译文,但这给出版商和翻译者都带来了巨大压力。同时,人们越来越关注荷兰语原版和非英语书籍。

更新日期:2021-03-22
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