Emerging research suggests that there may be important links between social networking site (SNS) use and alcohol consumption specific to COVID-19. In addition, substantial research indicates that descriptive normative perceptions are a strong predictor of drinking behavior more generally. However, less is known about SNS-specific norms and how they might be associated with health-related behavior. Thus, the primary goal of this study was to determine whether descriptive normative perceptions for alcohol posting related to COVID-19 on SNSs are associated with both personal SNS posting behavior and drinking to cope with COVID-19–related stress, among a sample of 587 adults (48.4 percent women; mean age = 48.7 years) across the United States. All study procedures were approved by the local IRB. Results indicate that perceiving same-age peers to be posting on SNSs about their alcohol use to cope with pandemic-related stress/boredom is associated with both an increased likelihood of making such postings oneself and increased drinking to cope with the pandemic. Results have important implications for prevention and intervention efforts aimed to curb risky drinking during the pandemic and suggest that SNS behavior and norms should be incorporated into these strategies.

中文翻译：

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在 COVID-19 大流行期间检查社交网站特定酒精社交规范、发布行为和饮酒之间的关联

新兴研究表明，社交网站 (SNS) 的使用与 COVID-19 特有的酒精消费之间可能存在重要联系。此外，大量研究表明，描述性规范感知是更普遍的饮酒行为的有力预测因素。然而，人们对 SNS 特定的规范以及它们如何与健康相关行为的关联知之甚少。因此，本研究的主要目标是在 587美国各地的成年人（48.4% 的女性；平均年龄 = 48.7 岁）。所有研究程序均获得当地 IRB 的批准。结果表明，认为同龄人在 SNS 上发布有关他们饮酒以应对与大流行相关的压力/无聊的信息，这与自己发布此类帖子的可能性增加以及为应对大流行而增加饮酒量有关。结果对旨在遏制大流行期间危险饮酒的预防和干预工作具有重要意义，并表明应将 SNS 行为和规范纳入这些策略中。