Many marketing transactions between buyers and suppliers involve short-term collaborations or so-called temporary organizations. Such organizations have considerable value-creation potential, but a...

中文翻译：

---

EXPRESS：动员临时组织：选择和定价的治理角色

买方和供应商之间的许多营销交易涉及短期合作或所谓的临时组织。此类组织具有相当大的价值创造潜力，但...