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A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2021-03-17 , DOI: 10.1177/02761467211001544
Haseeb A. Shabbir 1 , Michael R. Hyman 2 , Alena Kostyk 3
Affiliation  

Contextualized in the current pandemic, this essay discusses social marketing and public policy efforts from a ‘social solidarity and care ethics’ perspective. It presents a prototypical inclusivity-based approach for managing pandemics, with adaptive and maladaptive examples to show how the ‘social solidarity and care ethics nexus’ can and should ‘travel’ within and between societal strata. It positions this perspective as a form of phronetic polysemic marketing, and thus considers the complexity of pandemic sociopsychology and stresses the need for practical wisdom.



中文翻译:

Covid-19的宏观营销处方:团结与关怀伦理

在当前大流行的背景下,本文从“社会团结与关怀伦理”的角度讨论了社会营销和公共政策的工作。它提供了一种基于包容性的原型方法来管理流行病,并通过自适应和适应不良的例子来说明“社会团结与关怀伦理联系”如何并且应该在社会阶层内部和阶层之间“游刃有余”。它将这种观点定位为通俗多义营销的一种形式,因此考虑了流行病社会心理学的复杂性,并强调了对实践智慧的需求。

更新日期:2021-03-17
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