Project Management Journal ( IF 4.946 ) Pub Date : 2021-03-17 , DOI: 10.1177/8756972821995340 Natalya Sergeeva 1 , Graham M. Winch 2
This article develops a framework for applying organizational narrative theory to understand project narratives that potentially perform and change the future. Project narratives are temporal but often get repeated throughout the project life cycle to stabilize meaning, and could be about project mission, vision, identity, value creation, and so forth. Project narratives have important implications for organizational identity and image crafting. This article differentiates among different types of project narratives in relation to a project life cycle, providing case studies of project narratives on three major UK rail projects. We then set out the future research agenda into project narrative work.
中文翻译:
可能执行和改变未来的项目叙述
本文开发了一个框架,用于应用组织叙事理论来理解可能执行和改变未来的项目叙事。项目叙述是暂时的,但通常会在项目生命周期中反复出现,以稳定含义,并且可能涉及项目的使命,愿景,身份,价值创造等。项目叙述对于组织身份和形象塑造具有重要意义。本文对与项目生命周期相关的不同类型的项目叙述进行了区分,并提供了有关三个英国主要铁路项目的项目叙述的案例研究。然后,我们为项目叙述工作设定了未来的研究议程。