During the last decades, European historic churches have experienced a decline in the number of baptisms. This paper maps, describes, and analyses existing relevant empirical research from the Norwegian context by focusing on the social-economic transformation of the society and how it has impacted upon the parents’ generation and the transmission of Christian tradition. The paper examines empirical studies of parents who are themselves baptized in the Church of Norway but have opted out of infant baptism for their child. The paper argues that this practice refers jointly to consumption and the subjectivation of worldviews. The parents’ narratives give the child a strong voice. They emphasize the child’s authenticity and the child’s right to make his/her own decisions. Embedded in consumption norms, the parents relate to a plural market of religious and secular alternatives where the child is viewed as a future actor for positive encounters and critical views.

在过去的几十年中，欧洲历史悠久的教堂的洗礼次数有所减少。本文着重介绍，描述和分析了挪威语境下的现有相关实证研究，重点是社会的社会经济转型及其如何影响父母的一代和基督教传统的传播。本文研究了对自己在挪威教堂受洗但未为孩子选择婴儿洗礼的父母的实证研究。本文认为，这种做法共同指的是消费和世界观的主观化。父母的叙述使孩子有强烈的声音。他们强调孩子的真实性和孩子做出自己决定的权利。嵌入消费规范中，