This study examines the dynamics of co-production between a global subscription video-on-demand (SVOD) platform and a local producer. Based on a case study of “YG Future Strategy Office” co-produced by YG Entertainment and Netflix, it examines how various expectations of both companies are embedded in this series. On one hand, YG considers co-production as a means of promoting its artists for the global market which otherwise cannot be produced through pre-existing broadcasters. On the other hand, Netflix expects such co-productions to target the Asian market so that it can respond to the entry of incumbent media moguls into the SVOD market. While such co-productions seem to benefit both global platforms and local producers on the surface, however, this relationship may result in deteriorating the position of local actors as potential subcontractors considering the importance of distribution in the mediascape.

这项研究考察了全球订购视频点播（SVOD）平台与本地制作人之间合作制作的动态。基于YG Entertainment和Netflix共同制作的“ YG未来战略办公室”的案例研究，它研究了这两家公司如何体现两家公司的各种期望。一方面，YG认为联合制作是将其艺术家推向全球市场的一种手段，而其他方式则无法通过现有的广播公司来制作。另一方面，Netflix希望此类联合制作以亚洲市场为目标，以便它可以应对现有媒体大佬进入SVOD市场的反应。虽然这种联合制作似乎从表面上使全球平台和本地制作者都受益，但是，