In this study, a binomial random effect model was developed to understand in what factors would most encourage commuters to consider using an alternative work-tour(s) in which the walking time was more. Effects of eight measures were compared to “improving the quality of the sidewalks”. A survey of 445 commuters in the city of Rasht, Iran was used. Results showed that making part of the path to/from work specifically for pedestrians was the most favorable measure and planting trees and increasing green space along sidewalks was the second important measure that encouraged commuters to consider using their alternative commute pattern. This finding in addition to the significant effect of built-environmental characteristics showed that in order to motivate people to an alternative travel pattern with more walking; paying attention to built-environmental characteristics is very important. However, measures that do not need changes in the built-environment, such as “flexibility in work hours” which was found with a high positive effect in this study, should also be considered by policy makers. Furthermore, from the significant effect of individual's perception of walking distance it was concluded that the effect of subjective factors cannot be ignored in future planning.

在这项研究中，开发了一个二项式随机效应模型，以了解哪些因素最能鼓励通勤者考虑使用步行时间更长的替代工作路线。将八项措施的效果与“改善人行道的质量”进行了比较。对伊朗拉什特市的445名通勤者进行了调查。结果表明，为上班族/下班路上的一部分是最有利的措施，植树和增加人行道上的绿地是鼓励通勤者考虑使用替代通勤方式的第二重要措施。除建筑环境特征的显着影响外，这一发现还表明，为了激励人们更多步行而走另一种旅行方式；注意建筑环境特征非常重要。但是，决策者也应考虑不需要改变建筑环境的措施，例如在本研究中被发现具有很高积极作用的“工作时间灵活性”。此外，从个人对步行距离的感知的重大影响得出的结论是，在未来的计划中主观因素的影响不可忽略。