abstract:

This article relies on theoretical work on cryopolitics and feminist rhetorical analyses within science studies to investigate how artificial cold becomes persuasive. This is accomplished by empirically foregrounding the marketing material and online presence of four cryopreservation companies: Quick Cryo and Kryo X (cryotherapy), as well as the Cryonics Institute and Alcor Life Extension (cryonics). Artificial cold is made to appear persuasive by drawing upon metaphors of “frontier,” “superheroes,” and “biohackers,” while metonymically engaging in a relationship between the past and the present as well as between space and time travel. Rhetorically positioned as a “rescue,” “colonizing,” “kinship preservation,” and “time travel” technology, artificial cold is shown in the material to be akin to everyday communication and information technologies. The study testifies to the importance of studying how new technologies such as artificial cold achieve persuasiveness in different settings.

摘要：

本文依靠科学研究中有关低温政治学和女权主义修辞分析的理论研究来研究人工冷漠如何具有说服力。这是通过经验性地介绍四个冷冻保存公司的营销材料和在线存在来实现的：Quick Cryo和Kryo​​ X（冷冻疗法）以及Cryonics Institute和Alcor Life Extension（冷冻疗法）。借助“边界”，“超级英雄”和“生物黑客”的隐喻，使人为的感冒具有说服力，同时代名词涉及过去和现在之间以及时空旅行之间的关系。修辞学定位为“营救”，“殖民化”，“亲属保护”和“时间旅行”技术，其中的人工冷与日常通信和信息技术类似。