The US Department of Health and Human Services (HHS) has developed and is implementing an agency-wide Digital Communications Strategy. A robust strategy to coordinate digital communications is vital at times of crisis, such as the COVID-19 pandemic - and will be needed as part of an effective HHS campaign to motivate individuals who are hesitant to accept coronavirus vaccines. Using science-based principles of systems change, a four-phase approach was developed in alignment with the 21st Century Integrated Digital Experience Act (IDEA). Phase I involved announcing a plan for creating and implementing the HHS Digital Communications Strategy, including support for it from the HHS Secretary. Phase II involved gathering information and stakeholder support, with an interview research study as the central component for providing input and encouraging stakeholder engagement. Phase III focused on building the Strategy through an iterative process. Phase IV, which is ongoing, concentrates on implementing the Strategy, measuring the impact of digital communications and supporting the budget required to modernize Federal digital communications approaches to meet the American public’s needs. Learnings from the work so far are consistent with those from prior HHS systems change efforts in communications - and are helping to improve the Strategy in real time.

美国卫生与公共服务部（HHS）已制定并正在实施全机构范围的数字通信战略。在危机时期（例如COVID-19大流行），采取强有力的协调数字通信的策略至关重要-这是有效的HHS运动的一部分，需要激励那些不愿接受冠状病毒疫苗的人。使用基于科学的系统变更原理，与《 21世纪综合数字体验法》（IDEA）相一致，开发​​了一种四阶段方法。第一阶段涉及宣布制定和实施HHS数字通信战略的计划，其中包括HHS秘书对该计划的支持。第二阶段包括收集信息和利益相关者的支持，访谈研究作为提供投入和鼓励利益相关者参与的主要组成部分。第三阶段的重点是通过迭代过程来构建策略。正在进行的第四阶段集中在实施该战略，衡量数字通信的影响并支持现代化联邦数字通信方法以满足美国公众需求所需的预算。到目前为止，从工作中学到的知识与以前的HHS系统的学习相一致，从而改变了通信工作-并有助于实时改进该策略。测量数字通信的影响并支持现代化的联邦数字通信方法以满足美国公众需求所需的预算。到目前为止，从工作中学到的知识与以前的HHS系统的学习相一致，从而改变了通信工作-并有助于实时改进该策略。测量数字通信的影响并支持现代化的联邦数字通信方法以满足美国公众需求所需的预算。到目前为止，从工作中学到的知识与以前的HHS系统的学习相一致，从而改变了通信工作-并有助于实时改进该策略。