ABSTRACT

The current study provides a deeper understanding of how tourist satisfaction is shaped in a developing economy, specifically how measures of destination quality impact visitors’ satisfaction. A total of 236 valid surveys were utilized. The findings suggest that pricing, community characteristics and safety have both a direct and indirect impact on satisfaction, mediated by destination expectations. Destination accessibility is fully mediated by expectations, given that no direct relationship exists between accessibility and satisfaction. This study contributes to the tourist satisfaction theory by revisiting the role of expectations. For practical implications, the findings allude to the importance of monitoring and managing tourist expectations to become competitive.

摘要

本研究对发展中经济体中游客满意度的形成方式，尤其是目的地质量的衡量标准如何影响游客满意度，提供了更深入的了解。总共使用了236个有效调查。研究结果表明，价格，社区特征和安全性对目的地满意度的影响直接或间接地受到影响。假设可访问性与满意度之间不存在直接关系，则目的地可访问性完全由期望来调节。本研究通过重新探讨期望的作用，为游客满意度理论做出了贡献。从实际意义上讲，这些发现暗示了监视和管理游客期望以提高竞争力的重要性。