Women are more visible than ever in sports media. Yet, extant research has shown that females have endured an array of issues exclusive to their gender. Consistent research updates on gender in sports media is necessary in order to discover whether an increase in numbers has changed the assessment of women in sports media. This study’s objective was to understand how audiences now perceive women in television sports media, specifically as sports reporters covering the NFL. This quantitative experiment employed two current, veteran sports reporters (one female and one male) and pre-tested for the purpose of this study. It is the first known study that utilized professional television sports reporters. Each reporter recorded the same two “stand-ups” with identical backdrops. Survey participants randomly watched a video either of the male or female giving a fact or an opinion report and were then asked questions to measure their perception of the sports reporter’s knowledge and credibility. Intriguingly, this study did not replicate results from prior research, and therefore could contribute to literature on women in sports media moving forward.

在体育媒体中，女性比以往任何时候都更具知名度。然而，现存的研究表明，女性遭受了一系列与性别无关的问题。为了发现人数增加是否改变了体育媒体中对女性的评估，有必要对体育媒体中的性别进行一致的研究更新。这项研究的目的是了解观众现在如何看电视体育媒体中的女性，特别是作为报道NFL的体育记者。这项定量实验聘用了两名现任资深体育记者（一名女性和一名男性），并为此目的进行了预先测试。这是第一个利用专业电视体育记者的已知研究。每个记者都记录了两个背景相同的“站立”。调查参与者随机观看提供事实或意见报告的男性或女性视频，然后被问到一些问题，以衡量他们对体育记者的知识和信誉的看法。有趣的是，该研究没有重复先前研究的结果，因此可以为体育媒体中有关女性的文献做出贡献。