In the information age, discourse plays an increasingly important role in promoting innovative products. But how language works in the innovation process remains underexplored. This study explores the discursive communication strategies used to introduce innovation by analyzing the content, cohesion, and coherence of product launch presentations by Steve Jobs. It reveals that such discursive communication strategies improve the audience’s understanding, recognition, and acceptance of innovative products. This study contributes to both business communication studies in general and research on innovation communication in product launches in particular.

中文翻译：

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引入创新产品的话语交流策略：产品发布演示的内容，衔接和连贯性

在信息时代，话语在推广创新产品中起着越来越重要的作用。但是，语言在创新过程中的工作方式仍未得到充分研究。本研究通过分析史蒂夫·乔布斯（Steve Jobs）的产品发布演示文稿的内容，内聚力和连贯性，探索了用于引入创新的话语交流策略。它揭示了这种话语交流策略可以提高听众对创新产品的理解，认可和接受度。该研究既对一般的商业传播研究做出贡献，也对产品发布中的创新传播研究做出贡献。