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Shareholding strategies for selling green products on online platforms in a two-echelon supply chain
Transportation Research Part E: Logistics and Transportation Review ( IF 10.6 ) Pub Date : 2021-03-14 , DOI: 10.1016/j.tre.2021.102261
Da Ren , Rui Guo , Yanfei Lan , Changjing Shang

Observing the practical vertical shareholding phenomena in platform retailing, this paper considers two shareholding rates (forward and backward) and proposes three shareholding strategies (forward, backward and cross-shareholding) in a supplier-lead green supply chain to investigate the operation mechanism behind it. Shareholding’s impacts on green investment, prices and profits are provided and the players’ strategy preferences are discussed. We interestingly find that cross-shareholding can be joint optimal when the two shareholding rates are both sufficiently low and thereby Pareto region goes with it. Meanwhile, both the players’ performances can be further improved through certain coordinated ways.



中文翻译:

在两级供应链中在线平台上销售绿色产品的持股策略

通过观察平台零售中实际的垂直持股现象,本文考虑了两种持股率(正向和反向持股),并提出了供应商主导的绿色供应链中的三种持股策略(正向,反向持股和交叉持股),以研究其背后的运作机制。 。提供了股权对绿色投资,价格和利润的影响,并讨论了参与者的战略偏好。我们有趣地发现,当两种持股率都足够低,从而帕累托地区也可以同时持股时,交叉持股可能是联合最优的。同时,可以通过某种协调的方式进一步提高双方球员的表现。

更新日期:2021-03-15
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